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Mission Statement
Empowering people to attain and maintain extraordinary health & longevity in their pets by offering the finest products through its website, wholesalers, distributors, veterinarians, animal & pet rescue facilities, online retailers and pet shops worldwide. To improve the knowledge base of pet fanciers and caretakers through publications that inform, educate and assist them in the improvement of future generations of domestic animals with professionalism and creativity.

Vision
NBD's vision is to continually do the research necessary in order to make available the finest products on the market that when applied, achieve optimum health and insure future generations of improved domestic animals and companion pets.

Values
NBD, INC. is committed to superior pet health and breed improvement that is...

  • Equitable for all people who have, care for, breed, and/or administer to domestic animals;
  • Centered on all domestic animals within the context of family, community and the fancy;
  • Based on science, technology, and best available evidence;
  • Supported by lifelong professional learning; and
  • Grounded in respect and compassion for all people with a love for all animals

Strategic Objectives

  • Objective 1: Advocacy - Shape pet care policy through interactions with the public, business, pet health care professionals, breeders, hobbyists and pet owners.
  • Objective 2: Practice Enhancement - Enhance veterinarian and pet health care professionals' abilities to fulfill their practice and career goals while maintaining balance and improvement in the health of their animals patients.
  • Objective 3: Education - Promote high-quality, innovative education for veterinarians, breeders, hobbyists and pet owners that encompasses the art, science, evidence, research and experience.
  • Objective 4: Health of Domestic Animals - Assume a leadership role in holistic health promotion, disease prevention, and chronic disease management using natural processes and products.
  • Objective 5: Communications - Promote the unique role and value of veterinary medicine, clubs & organizations, natural health products and publications to the public, business, government, animal health care professionals, zoo keepers, breeders, hobbyists and pet owners.
  • Objective 6: Outreach - Further the development & distribution of products and publications at the international, national, state, and community levels.

Strategic Priorities

  1. Advocacy - Identify, prioritize and implement NBD's policy advocacy agenda.
  2. Practice Enhancement - Achieve economic viability and financial success for veterinarian and companion pet health care professionals while allowing them access to products that will meet the needs of all pet patients under their care.
  3. Education – Develop and promote publications that will insure learning for veterinarians, zoo curators, animal rescue managers, importers, pet shop owners, breeders, hobbyists and companion pet owners that includes the integration of quality natural, holistic products and process improvement.

Learn about how after almost 8 years of successful results and satisfied customers the world over with AVI-CULTURE®, the live, avian-specific probiotic, we've decided to launch this exciting, holistic approach to helping improve the well-being and longevity of companion pets like dogs & cats.  It's a brand new probiotic in tablet form specifically formulated to be highly-palatable, gluten-free and dairy free. The highest-quality product of its kind on the market containing a prebiotic and 4 strains of the finest probiotics available to date and at half the cost of other manufacturers who are just now finding the value and benefits of how to keep a companion pet healthy by being 'proactive' with the supplementation of probiotics!

About Us
We are a firm that recognizes and affirms the unique and intrinsic worth of each and every companion pet to include birds of all kinds. To that cause, we act with absolute honesty, integrity and fairness in the way we conduct our business and the way we live our lives. It is the policy of NBD, INC. to provide products and services to the market that meet or exceed the reasonable expectations of our customers. Satisfying our customers with the appropriate level of quality products and service is a primary goal and a fundamental element of our business.

About Founder & History
As an avid and world-respected aviculturist, having successfully kept and bred canaries for the competitive arena for well over 41 years, I must state that I owe much of my success on the showbench to the study of the history and evolution of domestic canaries, genetics and nutritional research. It is that research that made me realize that there were some items missing that could play an important role in improving the health of and increasing the longevity of domestic and captive birds.

My goal at the time was not to simply own birds but to breed those birds in captivity. It was also important, I felt, to breed toward a standard or ideal, if-you-will. My goal was also to breed from the healthiest specimens in order to insure improved, high-quality, healthy birds, generation upon generation upon generation. I firmly believed that this should be the same goal for all bird owners who wanted to go beyond just having a pet. This was the original basis behind the formation of a new entity that would be named, National Bird Designs.

National Bird Designs was founded in 1976. This was when, along with a friend, two publications, known as The Master Portfolio of Type Canary Standards and The Blueprint Standards of Canary Perfection were conceived and designed, then published and marketed. Both received worldwide recognition and were used by the prominent judges and breeders of the time and are still used today. Due to tremendous request, both publications are undergoing serious revisions and will be available again very soon. Over the years, National Bird Designs was called upon many times by major bird organizations to design their club logos and newsletters and continues to donate these services to this day.

In the "informative" years with canaries, I had also developed various, ever-changing diet formulations utilizing the finest of ingredients. I also participated in experiments and controlled studies with world-renowned avian veterinarian, Dr. Theodore J. LaFeber, resulting in the development, manufacture and introduction of the pelleted bird diet for the first time to the public.

With continued research, it was found that birds in captivity. no matter how good the diet plan, would still experience tremendous periods of stress depending on the season. Studies on the value of probiotics commenced in order to find a way to be ‘proactive' with birds instead of reactive. It seemed bird owners were spending more time and money reacting to bird illnesses that most certainly manifested due to a compromised immune system that developed from those stresses.

Working with microbiologists and DVM's at various laboratories throughout America, the discovery of a laboratory that had developed a viable, avian-specific probiotic was found. After continued research and numerous controlled studies with various breeds of birds, this particular probiotic had indeed proved successful enough to bring to the marketplace under the name, AVI-CULTURE®.

AVI-CULTURE®, probiotic was launched in January 2003 with a net presence commencing on the 23rd of January. Even though AVI-CULTURE® was being offered via its website, distributors & veterinarians, it was actually brought before the public for the first time in October of 2003 with a booth at the Great American Bird Show. It was in March of 2004, that National Bird Designs incorporated its business in the State of Illinois.

In 2005, with the assistance of Marketing Manager, Rowena Abadilla, a new National Bird Designs logo and new bottle labels were conceived as was a new marketing approach that would increase exposure, sales and worldwide distributorship. After receiving a federal registration for the AVI-CULTURE® logo trademark from the U. S. Office of Patents & Trademarks in April 2006 and a newer website and a vigorous marketing strategy, we were well on our way to the next level of growth.

In November of 2006, with a larger booth to include improved graphics, signage and displays, NBD appeared at its first National Cage Bird Show held in Schaumburg, Illinois. It proved to be a phenomenal success. Success to us is more than in just brand recognition but more importantly, probiotic awareness. From day one, we've firmly believed that an educated consumer would always be our best customer.

In October of 2009, after much research and thought process to offering a high-quality probiotic for cats and dogs, we are proud to announce the expansion of our product line. On December 6, 2009, we've officially launched the PRO-LIF™ line of probiotics. The PRO-LIF™ product line is a 4-strain, highly-palatable, gluten-free & dairy-free probiotic that offers a totally holistic approach to insuring each pet will have the highest quality digestive system that in turn will help develop a strong immune system in dogs, puppies, cats and kittens.

On September 4th, 2010 we officially launched the PRO-LIF™ line of probiotics for Reptiles & Amphibians with the very same desire of introducing yet another fine, species-specific probiotic that would assist in improving and maintaining the health of reptiles and amphibians along with all other such related companion pets.

On March 14th, 2013 we officially launched the PRO-LIF™ line of probiotics for Rabbits, Guinea Pigs & Small Rodents again with the very same desire of introducing yet another fine, species-specific probiotic that would assist in improving and maintaining the health of rabbits, guinea pigs, small rodents along with all other such related companion pets.

On November 1st, 2017 we officially launched the new and improved PRO-LIF™ product line is a 9-strain, highly-palatable, GMO-FREE, gluten-free & dairy-free Probiotic/Prebiotic/Enzyme/Amino Acid Powder Blend that offers a totally holistic approach to insuring each pet will have the highest quality digestive system that in turn will help develop a strong immune system in dogs, puppies, cats and kittens.. 

PRO-LIF™ Live, Highly-Palatable, GMO-FREE, Gluten-Free & Dairy-Free9-Strain, Probiotic/Prebiotic/Enzyme/Amino Acid Powder Blend for Dogs, Puppies, Cats and Kittens!

PRO-LIF™ is a Probiotic/Prebiotic/Enzyme/Amino Acid Blend - Living Intestinal Flora specifically developed for ALL DOGS, PUPPIES, CATS & KITTENS!

PRO-LIF™ Probiotic/Prebiotic/Enzyme/Amino Acid Blend offers Companion Pet Owners, Veterinarians, Animal & Pet Rescue Facilities, Pet Shops and Dog Groomers the finest, 9-Strain, Probiotic on the market with bacterial counts of over 4 Billion Living C.F.U's per gram!! It is over 800 times more effective than most other dog, puppy, cat and kitten probiotic products on the market today! It is the most highly-palatable, GMO-FREE, Gluten-Free, Filler-Free, Artificial coloring-free, Artificial flavoring-free, Soy-free, Egg-free, FOS-free, Preservative-free, Yeast-free, Corn-free, Wheat-free, & Dairy-Free9-Strain, Probiotic in any form available to date.

The Trusted Source
We recognize and affirm the unique and intrinsic worth of each and every pet. To that cause, we act with absolute honesty, integrity and fairness in the way we conduct our business and the way we live our lives. It is the policy of NBD, INC. to provide products and services to the market that meet or exceed the reasonable expectations of our customers. Satisfying our customers with the appropriate level of quality products and service is a primary goal and a fundamental element of our business.

In the future, we will be adding other products and features that will help this become your choice of sites for information relating to natural, holistic, companion pet health-related products and publications. We are committed to providing the most comprehensive and informative website on the Internet dedicated to offering the finest products that will insure quality health in companion pets and improvement upon the breeds.

We wholeheartedly seek your input. Tell us how we can improve our site and products. Provide us with feedback on design, navigation, things you like, things you don't like, things you'd like us to add to the site and in products, etc.

Thank you for stopping by!

Donald Perez, President
NBD, INC.

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Pro-Lif, Inc.TM
All rights reserved.